Tuesday, November 25, 2008

Mobile Monday in Hungary

I don't know if you've ever heard of the event, Mobile Monday, but if you visit their site you can see that it's a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets.

Now it has finally arrived to Budapest, Hungary! I attended the very first event last evening and I was surprised to see how many people are involved and interested in mobility in this small country! It wasn't a very long event and there were only two presentations, but hey, it's the first one, right?

Actually I was interested in Torsti Tenhunen's presentation (Mobile Media – connecting and consuming everywhere) and was also wondering how many people have ever heard of Ovi, for example. Not too much as I could see in the audience. There was a Q&A session at the end of the presentation and since the audience didn't dare to ask anything (including me ... sigh), some people were randomly picked up to ask questions. I was picked up, too, and managed to ask a tough question. At least, even the presenter admitted that it was tough.

What was my question? Well, relating to Ovi I always wondered what Nokia's view on entering a competition with such big names as Apple and Google who have already proven in (web) services. My question was something like "How does Nokia intend to compete with those popular services that people have already got used to (iTunes and Google's bunch of services) and in general how do they see their position in the new devices + services setup where manufacturers are rolling out their own services, too"? Well, I admit that it's not a question that's easy to answer. As I mentioned even the presenter admitted that. Of course. I like to ask tough questions. Anyone can ask easy questions, but not so many people can point out things that are behind a presentation. This was the first full presentation that I saw about Ovi (of course, I had already known a lot of things about it beforehand) and although it was a new concept to most people I wanted to know more.

To be honest, my question was only partially answered. Some marketing hype was included in the answer (we're good at services, people will buy the idea, because they're gonna be very good, we have our brand name, etc.) in addition to pointing out the fact that Nokia has nice programs for emerging markets (think of Nokia Life Tools). This argument is valid, indeed, I've even already discussed about it lately. On the other hand, my addition to this list would have been something like:
  • the coverage of offerings these companies offer (including Nokia) varies and that gives users the freedom to pick up their choice of service provider,
  • Nokia plans to set up its own MVNO in Japan (read about the consequences and how it's supposed to affect e.g. Ovi here).
Anyway, I'm happy to attend upcoming MoMo events in Budapest in the hope of stiring up the "local" water. With unpleasant questions if necessary. :)



VMN said...


Just wondering if the presentations will be made public? Thanks!

Gábor Török said...


I don't know, hope they will be. Watch out for the official site for any updates on this.