Monday, June 25, 2007

Nokia's new strategy in US market

I, and other much wiser bloggers, have already written about how unsuccessful Nokia had been in selling phones on the US market. It seems that American people are resistant to smart phones, they're simply satisfied with text messaging and using their phones mainly for voice calls. Unfortunately, the carriers didn't make it easy for Nokia to be the #1 in North-America, either.

But that might change over time. As Nokia reported in their press release, they are trying to find new ways to sell their phones, but this time without involving the carriers. I hope that Ewan's prediction will come true and users are now ready to buy and use such advanced mobile gadgets. Especially if they are from the business segment: first, it's more likely that those users can afford cell phones for hundreds of $s, second, they might even use more than 10% of the provided functionality. :-\

Let's see, I really wish all the best to Nokia! You know, my future might depend on it. :)



Alessandro said...


the main problem is that US mobile users got used to free or nearly free phones with plan. It's going to be difficult to change this situation!


Abhishek Krishnan said...

Hi, your blog seems to be really nice!! Are you interested in exchanging links? My blog is at and it’s about the latest gadgets and the technology used. Do let me know if you are interested. I too will put up a link to your blog on mine. Thanks.

Gábor Török said...

@alessandro: I know that. But if Nokia tries to approach the US market through the business segment, then it might result in a breakthrough.

@abhishek: thanks for your kind words. I'm gonna pay attention to your site, too. I'm sure you'll write about interesting topics.

diLin said...

It seems Nokia has upgraded the N95 for the US market, taking care of most of the problems that it had faced earlier. Finally they're throwing the US a bone and giving us a leg up over the European market.


Dilin Anand

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