It's been announced a couple of days ago that turn-by-turn GPS navigation would be supported soon on devices based on Android 2.0 platform. Free of charge. The new Google Maps Navigation offers free turn-by-turn navigation garnished with Google's core business (search by voice and in plain English, search along route) and existing services (traffic, satellite and street views) for Android devices.
- Stefan from IntoMobile suggested that Nokia should make map data free and wait for the flood of new mapping services - let's see what innovation will result in. Not a bad idea, but would leave Nokia in a bit of passive role, wouldn't it?
- The other option could be to do the same as Google may do in the future: sell a package instead of showing ads (see above). Why Nokia? Because it has maps data. Which platform? It's rather Maemo than Symbian - we're talking not only about mobile phones, but other embedded devices, too.
- Finally, the third option is advertising and provide free service. Who? Microsoft doesn't have own map data, but has Bing and Yahoo! search, which is a good basis for advertising. Whereas Nokia doesn't have search, but has maps data (I told you that Nokia should have bought Yahoo!). Perhaps these companies should form an alliance?